Prof Anna Middleton’s project, Only Human, researches how to deliver public engagement at the early stages of scientific discovery by exploring new approaches for engagement about ethical questions associated with genetics. The intended output includes new public engagement strategies that discovery scientists can use.
In partnership with Ketchum PR agency, a bespoke PR campaign in September and October 2024 sought to drive traffic to the OnlyHuman website, where the public can view project films and participate in our research. Key strategies included a social media campaign led by Liv Little—writer, broadcaster, and advocate for women of colour. Liv shared project related content via her platforms, amplifying its reach. Posters were displayed in shopping centres and at bus stops across London, and a film premiere was held at the Genesis Cinema in Brixton. Domino sets from the Liming with Gran film were distributed to barbershops and community centres. The PR campaign resulted in over 3,000 online views of the Only Human films within two months.
We will shortly be releasing the three films produced by Ridley Scott Film Productions, promoted through press releases, film festivals, and director Yasmin Godo’s channels.
In 2025, the project will establish an Advisory Board to oversee public engagement activities and expand the consortium of partners using the project’s films. This will strengthen the evidence base on effective communication strategies and ethical engagement in genomics research.
via her social media platforms
